style – rosselle india https://rosselleindia.com My WordPress Blog Tue, 25 Apr 2023 13:39:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.1 For clear thinking https://rosselleindia.com/2023/04/25/for-clear-thinking/ https://rosselleindia.com/2023/04/25/for-clear-thinking/#respond Tue, 25 Apr 2023 13:39:32 +0000 https://dummy.xtemos.com/woodmart2/furniture2-elementor/?p=1007

The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.

The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.

Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.”

As Cicero would put it um, not so fast. The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin. It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across.

There was that time artists at Sequence opted to hand-Sharpie the lorem ipsum passage on a line of paper bags they designed for Chipotle—the result being a mixture of avant-garde, inside joke, and Sharpie-stained tables. Those with an eye for detail may have caught a tribute to the classic text in an episode of Mad Men (S6E1 around 1:18:55 for anyone that didn’t).

Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused.

Torino showroom

Of course, we’d be remiss not to include the veritable cadre of lorem ipsum knock offs featuring:

  • Bacon Ipsum – Served all day. “Bacon ipsum dolor amet chicken turducken spare ribs.”

  • Hipster Ipsum – In case you’re in need of a “shoreditch direct trade four dollar toast copper mug.”

  • Corporate Ipsum – “Leveraging agile frameworks to provide a robust synopsis” from eight to five.

  • Legal Ipsum – Fully unlicensed legalese for those times you don’t want to pay $400/hr.

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Flowing serpentines https://rosselleindia.com/2023/04/25/flowing-serpentines/ https://rosselleindia.com/2023/04/25/flowing-serpentines/#respond Tue, 25 Apr 2023 13:32:29 +0000 https://dummy.xtemos.com/woodmart2/furniture2-elementor/?p=990

As an alternative theory, (and because Latin scholars do this sort of thing) someone tracked down a 1914 Latin edition of De Finibus which challenges McClintock’s 15th century claims and suggests that the dawn of lorem ipsum was as recent as the 20th century. The 1914 Loeb Classical Library Edition ran out of room on page 34 for the Latin phrase “dolorem ipsum” (sorrow in itself). Thus, the truncated phrase leaves one page dangling with “do-”, while another begins with the now ubiquitous lorem ipsum. Been either fished for, or wished.

Controversy in the Design World

Whether a medieval typesetter chose to garble a well-known (but non-Biblical—that would have been sacrilegious) text, or whether a quirk in the 1914 Loeb Edition inspired a graphic designer, it’s admittedly an odd way.

One brave soul did take a stab at translating the almost-not-quite-Latin. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.

Augue a commodo vestibulum vulputate parturient fermentum parturient eget vel consequat mauris feugiat vestibulum suspendisse consectetur a posuere leo in habitasse scelerisque.Quisque non elementum vestibulum montes praesent urna montes etiam enim arcu urna lobortis suspendisse urna velit a adipiscing imperdiet sem a a sapien suspendisse auctor elit.Ad gravida faucibus vel purus sodales a scelerisque non nam malesuada sem eros quis at nisi suscipit suspendisse ullamcorper natoque dolor maecenas.

So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website.

Usage and Examples

One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.

Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused.

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Here comes autumn https://rosselleindia.com/2023/04/25/here-comes-autumn/ https://rosselleindia.com/2023/04/25/here-comes-autumn/#respond Tue, 25 Apr 2023 13:19:59 +0000 https://dummy.xtemos.com/woodmart2/furniture2-elementor/?p=976

The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.

The passage experienced a surge in popularity during the 1960s when Letraset used it on their dry-transfer sheets, and again during the 90s as desktop publishers bundled the text with their software. Today it’s seen all around the web; on templates, websites, and stock designs. Use our generator to get your own, or read on for the authoritative history of lorem ipsum.

Until recently, the prevailing view assumed lorem ipsum was born as a nonsense text. “It’s not Latin, though it looks like it, and it actually says nothing,” Before & After magazine answered a curious reader, “Its ‘words’ loosely approximate the frequency with which letters occur in English, which is why at a glance it looks pretty real.”

As Cicero would put it um, not so fast. The placeholder text, beginning with the line “Lorem ipsum dolor sit amet, consectetur adipiscing elit”, looks like Latin because in its youth, centuries ago, it was Latin. It’s difficult to find examples of lorem ipsum in use before Letraset made it popular as a dummy text in the 1960s, although McClintock says he remembers coming across.

There was that time artists at Sequence opted to hand-Sharpie the lorem ipsum passage on a line of paper bags they designed for Chipotle—the result being a mixture of avant-garde, inside joke, and Sharpie-stained tables. Those with an eye for detail may have caught a tribute to the classic text in an episode of Mad Men (S6E1 around 1:18:55 for anyone that didn’t).

Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused.

Torino showroom

Of course, we’d be remiss not to include the veritable cadre of lorem ipsum knock offs featuring:

  • Bacon Ipsum – Served all day. “Bacon ipsum dolor amet chicken turducken spare ribs.”

  • Hipster Ipsum – In case you’re in need of a “shoreditch direct trade four dollar toast copper mug.”

  • Corporate Ipsum – “Leveraging agile frameworks to provide a robust synopsis” from eight to five.

  • Legal Ipsum – Fully unlicensed legalese for those times you don’t want to pay $400/hr.

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